What I’ve learned, what I’m changing, and what to expect for 2019 »
When I look back on this year, I have to admit that it has been full of surprises—some good, some not so good. As most of you know, my first novel was released into the world in January of this year, with the second following in October. It has been a whirlwind of learning curves and exciting moments (like when book two became a number one new release on Amazon), but all in all, I have enjoyed every minute of my first year in publishing, and I’m looking forward to 2019.
What I’ve learned »
If you’ve followed my journey at all, then you know that when I started writing The Promised One back in 2015, it was never with the intention of publishing. It was nothing more than a labor of love (or quite possibly a psychotic breakdown… I haven’t decided). But somewhere along the way, I knew I needed to share the journey with the world. So in 2017, I decided to pursue publishing.
I was bent on getting traditionally published. I queried until I was cross-eyed. And eventually I got a couple of bites on the novel. When I was offered a publishing deal, it felt like I had “made it.” “Arrived.” But funny enough, the more I looked into the deal, the publisher, and the industry at the time, the more I realized that I might be better off publishing myself.
So I did.
I turned down a major-market publishing deal to go indie. And I haven’t regretted it for one minute. There have been ups and downs, for sure, but all in all, I am glad that I retain all the rights to my work, that I control the branding and marketing, and that I get to decide what story I want to tell the world. I would have given all of that up with a publishing deal, and apparently I’m too much of a control freak to do that. Not to mention the publisher was only interested in my book. They had no mechanism to also market my music and art, which is an integral part of who I am and what I do. I did not want strangers owning a third of my brand, so indie was the best choice for me.
Yes, it’s hard. Yes, it takes a lot of learning, a lot of discipline, a lot of patience, and a lot of pulling up your boot straps. But it has been worth it. And I highly recommend it to anyone who is looking to publish.
I’ve learned that not everyone you meet can be trusted.
A foray into partnerships with fellow authors that turned sour taught me to keep up my guard and not take people at face value so easily. Yes, it’s a bit cynical, but the bottom line is, when you have nothing, it’s easy to know who your real friends are. But when you have something, or at least the perception that you’re on to something, people come out of the woodwork. And not all of those people can be trusted. Since then, I’ve been much more selective about who I let into my inner circle, and who I trust with this business that I’m working my tail off to build from the ground up. A difficult lesson? Yes. But one much needed.
I’ve learned that everyone has an opinion, and not all of them are right for you or me.
Google how to publish your book, join a Facebook group of authors, or do any basic research and you’ll see that there is a wealth of information out there. And information, at the end of the day, is really just opinions. Some opinions are worth checking into, learning, even implementing. But most? MOST are rubbish. And people with little to no experience, or a flash-in-the-pan’s worth of success are quick to tell you what you should be doing. The bottom line I’ve learned… follow your gut.
I had many “experts” tell me not to use my book cover for The Promised One, for example. One even said it looked too much like a traditionally published book. 🤣I’m so glad I ignored that advice because more often than not, people tell me they bought my book because of its cover. And even Joel Tippie, an AMAZING cover designer for Harper Collins said my cover was awesome. Check out his thoughts here: (FF to about 25:30)
Yeah, that was a good day. So I’m glad in the end I went with my gut and ignored all those well-meaning opinions. I highly recommend you do the same, in whatever you pursue.
I’ve learned that the best way to help my brand is to help others.
I used to be like a cat—I’d sit in the corner and wait. If you wanted to come pet me, I’d let you, but I would certainly not come to you. Animal analogies aside, the truth is I’ve learned to be more like a dog—to seek out people to help, to be kind to, to build up, to promote. Why? Because it’s reciprocal. Because the more I give, the more return I see. And the best part? What started off as a bit of a selfish motive has ended up being a huge reward. I love meeting new people in all my social arenas. I love hearing their stories, following their blogs, learning about their journeys. It inspires me, teaches me, challenges me. The more I support other authors and artists, the more I find support. It’s a sweet cycle that I’ve enjoyed discovering.
What I’m Looking Forward To »
As 2019 approaches, I am gearing up for some pretty interesting experiments, as I’m calling them. With ever-changing, enigmatic algorithms on the likes of Amazon and Facebook, coupled with a growing pool of millions and millions of books and art flooding the market, the reality is, it’s getting harder to be indie.
So I decided to try something potentially crazy.
For all of 2019, I am not going to buy ads. Not a single one. No Facebook ads, no Amazon ads, no Instagram ads, no YouTube ads, no Goodreads ads. None. Instead, I’m going to focus all of my efforts on grassroots marketing, expanding on the principle above of helping others. I’ve got some ideas up my sleeve on how I’m going to do that, which I’ll expound on in future posts. But I figure I’ve got nothing to lose. And maybe, just maybe, if I can find a way to expound on my success without ads, then when I’m ready to start buying them again, I’ll have an even more solid, larger foundation on which to build.
Be sure to follow me here on the blog to see how the journey is going! (You can sign up for my newsletter and never miss another post!)
And if you haven’t yet, join my Fantasy-loving group over on Facebook. You’ll see what I’m talking about in this group—authors and readers working hand-in-hand. Plus you’ll get lots of recommendations for great new reads!
Book 3 of The Chalam Færytales »
So many of you ask me on a daily basis… “When is book 3 coming out?” Well, I am excited to say that as of now, book three is slated for a July 2019 release! I can’t give you many details on it yet, but sufficient to say… I AM LOSING MY MIND OVER THIS BOOK. (This is a good thing… I think.) Seriously, I am so proud of this story and where it’s going. And just a heads up, if you love Michael and Delaney now… just you wait, Henry Higgins. JUST. YOU. WAIT. *grins wickedly*
Well, that’s all for now. Be sure to sound off in the comments and tell me what you’re working on for 2019. I want to hear all about it!
As always, all my love,